Medical Spa trends for 2023, like Juvederm filler advancements and a reduction in MedSpa stigma, are on track to continue throughout the year…
The MedSpa industry continues to gain traction in terms of popularity and lowering the stigma around MedSpa treatments. From the FDA-approval of Botox in 2002 to non-surgical treatments like CoolSculpting Elite and liquid facelifts that require little to no downtime, more and more have turned to their local MedSpas for cosmetic and aesthetic services over the past couple of decades.
In our last quarterly report, we discussed 10 trends expected to continue throughout 2023 (referenced at the bottom of this post). As we move through 2Q 2023, additional trends are happening in the industry.
We turned to Houston-based Marketing Director Amanda Burns for her perspective on the latest Medical Spa trends for 2012 and what we can expect moving forward.
Medical Spa Trends for 2023
Trend #1: MedSpa Industry is booming while other healthcare industries are declining or flatlining
The MedSpa industry is expanding, while other healthcare industries are either declining or plateauing.
Burn shares, “By 2027, the MedSpa industry is expected to grow by $10 billion, equating to an average of 11% growth annually. Injections, like Botox and dermal fillers, are anticipated to grow even more, 12% annually through 2027.”
Trend #2: Allergan continues to enhance Juvederm line
Allergan Aesthetics, an AbbVie company, is the leading powerhouse in the cosmetic and aesthetic industry. Allergan is the maker of well-known and popular names in the industry, including Botox Cosmetic, Juvederm, SkinMedica, and CoolSculpting Elite.
“Allergan is known for its innovative stance and rigorous testing for products proven to be effective and safe,” shares Burns, “In January, Allergan introduced Juvederm Volux, the first and only FDA-approved HA dermal filler to enhance the jawline.”
Volux works best for those ages 21 and over with moderate to severe loss of jawline definition.
Trend #3: Increasing cultural acceptance of MedSpas
According to Burns, more and more people are turning to MedSpas as cosmetic treatments become more common.
“In recent years, the popularity of healthy aging and wellness, in general, has made the visits to the local MedSpa more commonplace than they once were. Men’s participation in cosmetic and aesthetic services, like Botox injections and dermal filler treatments, have also increased cultural acceptance of MedSpas, as has the increase in social media, tv ads, and sites like RealSelf, where real people openly share their aesthetic and cosmetic service before and after results and experiences.”
Trend #4: Magnetic Muscle Stimulation (MMS) popularity on the rise
Toning up and being in shape is a high priority for people from all walks of life. And for those that have recently lost fat inches around the waistline, abdomen, and other areas, they’re often looking for an option to firm up sagging skin that can result. Enter Magnetic Muscle Stimulation (MMS) and Electric Muscle Stimulation (EMS).
MMS and EMS treatments have been on the rise over the past couple of years, especially with celebrities and others sharing their results on social media. CoolTone is a popular treatment that uses MMS, which delivers intense pulses to muscle tissue. It penetrates the muscle and induces involuntary contractions that help tone the muscle.
At DermaTouch RN, we find CoolTone to be a great complementary treatment to CoolSculpting,” shares Burns, “It helps to tone and sculpt muscles following the fat reduction that people see following a CoolSculpting Elite treatment.”
10 Medical Spa and Beauty Trends from 1Q 2023
San Antonio-based Nurse Injector and Advanced Practice Nurse, Carrie Moschitto, MSN, recently shared her perspectives on Medical Spa trends that ramped up in 2022 and are on track to persist through 2023. The following trends are still on point to continue throughout the rest of the year and beyond:
- Trend #1: MedSpas are gaining respect and popularity
- Trend #2: People continue to prefer minimally invasive cosmetic treatments over surgery when possible
- Trend #3: There is an increased focus on wanting natural-looking results
- Trend #4: More–and younger–women are turning to fillers, Botox, and laser therapy
- Trend #5: Men are turning to aesthetic and cosmetic treatments more frequently
- Trend #6: Sexual aesthetics are on trend and no longer taboo
- Trend #7: CoolSculpting continues to be the #1 nonsurgical fat reduction and body contouring option of choice
- Trend #8: SkinMedica continues to launch innovative medical-grade products
- Trend #9: MedSpa Memberships are on the rise
- Trend #10: Skincare Specialist jobs are growing
Read more about medical spa trends for 2023 and other MedSpa-related topics on the DermaTouch RN weekly blog.
Amanda Burns, L.M.E., L.E.I.
MARKETING DIRECTOR
As Marketing Director of DermaTouch RN, Amanda brings a valuable combination of esthetics and marketing experience to the table. After graduating from the Esthetics Program at Aveda Institute of Arts & Sciences in Lafayette, LA in 2013, she went on to receive several other certifications in medical esthetics and launched her own business. As many business owners do, she wore several hats to support her business, including marketing, and quickly learned how to market and design a brand to attract her clientele. Through this experience, she fell in love with social media management and graphic design. As other estheticians began to take notice of Amanda’s marketing success, they began reaching out to her for support, which naturally led to her consulting in social media management, design, branding, and marketing. Amanda also holds a Louisiana Esthetics Instructor License and taught for a year and a half before moving to Houston, TX to launch her marketing career full-time. Read more about Amanda and the team she works with…
Carrie Moschitto, MSN, ANP-C
NURSE INJECTOR, ADVANCED PRACTICE NURSE
Carrie has over a decade of clinical experience as a Registered Nurse and subsequently as an Adult Nurse Practitioner. She obtained her BSN in Nursing in 2007 and her MSN in 2011, both from University of Texas Health Science Center at Houston. Carrie has a diverse background in healthcare, with prior experience in Trauma Critical Care, Cardiac Electrophysiology, and Aesthetic medicine. She has worked as a Nurse Practitioner for the last nine years and takes pride in providing comprehensive, compassionate, patient-centered care while delivering high-quality wellness and aesthetic services to her patients, including injectable therapies, hormone replacement, and laser treatments. Moschitto played an instrumental role in establishing the DermaTouch RN Houston location 15 years ago and recently helped DermaTouch RN expand its footprint into San Antonio. Read more about Carrie and the team she works with…
DermaTouch RN offers minimally invasive and non-invasive treatments for men and women in Houston, San Antonio, Spring and Cypress, as well as the surrounding areas of Texas. We are the largest aesthetic practice in the Houston area, and all of our medical spa treatments are performed by a team of nurse practitioners, registered nurses, and aestheticians who receive continuing education to remain abreast of emerging treatments that benefit our patients. We invite you to learn more about our office before your consultation.
